American Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.

Source: Statista

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

89% Of Clients Browse A Companies Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business

Consumers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Boost Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Want To Get The Facts About The Businesses Products And Services.

Review sites are locations that people go to get the truth about a business, service or item . Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review stats, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

The Typical Review Length Has Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Customers Could Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users describe your service or product, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have great and exceptional scores. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal