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53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
70 Percent Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
30% Of Customers Feel Positive About A Company Which Responds To Online Reviews
Communicating with your clients builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, clients who feel this way are more willing to spend more cash with a company.
Source: Statuslabs
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats position clients' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'very influential'.
To show the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83% Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads choose to pay attention to clients' recommendations online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal