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64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective customers are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
89% Of Customers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.
Source: Statista
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
15% Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible consumers will not even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs