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Only 6% Of Customers Don't Trust Consumer Reviews At All
According to client review stats, a massive 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
95% Of Unsatisfied Customers Will Return To A Company If A Company Makes An Effort To Solve Issues Quickly And Efficiently
Consumers do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of prospective consumers will not even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation does not impact simply the clients. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte