Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

The Majority Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

US Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that show the significance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require customer reviews. There is no way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

70% Of Consumers Choose To Find Out About A Business Via Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers