88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation does not affect just the clients. Potential team members also take a look at ratings and take a look at reviews.

Source: Deloitte

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of companies have excellent and outstanding ratings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews stay without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still require client reviews. There's no skirting around it. Clients are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a website can only go so far when it concerns trust.

Source: Review Trackers