The Average Review Length Has Actually Become 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Just 6 Percent Of Customers Don't Trust Customer Reviews At All

According to consumer review data, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Because the large bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective clients are searching for. Practically a third of consumers state composed reviews are the only function that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of clients did submit a review. In general, businesses have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't impact simply the customers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective customers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone