83% Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take notice of clients' suggestions online.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

82 Percent Of Consumers Check Out Review Sites Because They Wish To Acquire A Service Or An Item And Want To Get The Truth About Business Services And Products.

Review sites are places that people go to get the truth about a service, business or item . Users come because they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably typically succeed, review sites help ensure of that.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review stats, a massive 19% of customers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

The Typical Review Length Has Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Corresponding with your customers develops trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we discovered that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

89% Of Consumers Review A Companies Reactions To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not impact just the customers. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center