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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
89% Of Customers Read A Businesses Feedback To Reviews
Not only do the majority of individuals check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
74% Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
72% Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how captivating your marketing is, you still need client reviews. There's no way around it. Clients are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as suggestions from family and friends.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone