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83% Of Consumers Do Not Trust Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take note of consumers' recommendations online.
Source: Statuslabs
Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews
Focus on this fact. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Corresponding with your customers creates trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the large bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients well typically prosper, review sites help ensure of that.
Source: Statuslabs
82% Of Customers Check Out Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Review sites are places that customers go to get the truth about a business, service or product . Users come due to the fact that they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz