United States Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as guidance from loved ones.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

89% Of Customers Review A Companies Replies To Reviews

Not only do most customers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would post a review to advise others about their client experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

Over Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of companies have excellent and outstanding scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, customers choose to read reviews on their phones.

Source: Statista

Reviews Posted On Twitter Can Help Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista