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70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.
Source: Brightlocal
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
Due To The Fact That They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.
Users come because they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our buying decisions.
According to social reviews data, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have good and outstanding rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal