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74% Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online scores data, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Take note of this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
95% Of Unsatisfied Consumers Will Return To A Company If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently
Consumers don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact make use of them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a site can only go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying decisions.
According to social reviews stats, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
89% Of Individuals Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their cell phones.
Source: Statista