95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to select a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation does not impact simply the consumers. Potential team members also look at rankings and read reviews.

Source: Deloitte

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a medical professional.

Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would do it to inform others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra