91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews normally bring the exact same weight as guidance from loved ones.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly usually succeed, review sites help ensure of that.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the huge majority of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers visit Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

If A Business Deals With Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company

Customers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal