49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

United States Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

89% Of Consumers Browse A Companies Responses To Reviews

Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible clients won't even consider working with a business they can't find opinions about.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a lawyer.

Younger people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters