Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Word Count Has Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 6% Of Customers Don't Trust Client Reviews At All

According to client review stats, a massive 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra