Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the vast majority of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not impact simply the clients. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users explain your product or service, the more cash you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, people today choose to read reviews on their phones.

Source: Statista

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

More Than Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal