64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

American Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

Due To The Fact That They Desire To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Review sites are locations that people go to get the truth about a service, business or product . Because they have currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would leave a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal