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30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your clients builds their trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Score
This stat is one of numerous that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more important than ever.
57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for companies with a best five star ranking.
Source: Brightlocal
89% Of Consumers Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, individuals choose to read reviews on their smart phones.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
Reviews Shared On Twitter Can Help Grow Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as suggestions from loved ones.
Source: Brightlocal