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The Typical Review Length Has Actually Become 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
95% Of Unhappy Consumers Will Return To A Business If A Company Deals With Problems Quickly And Effectively
Customers do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
83% Of Clients Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to take notice of clients' suggestions online.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra