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Reviews Shared On Twitter Can Help Boost Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
Most Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as guidance from loved ones.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Given that the large bulk of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks