Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that show the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

More Than Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to client review data, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal