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70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social media reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to select one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers check out Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a physician or an attorney.
Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers need to pick a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Reviews Shared On Twitter Can Boost Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and awesome ratings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal