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15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of possible clients won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.
Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two-thirds of companies have exceptional and great ratings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal