If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review statistics, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers well generally flourish, review websites help make sure of that.

Source: Statuslabs

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Customers Could Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The better other users describe your service or product, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone