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Online Product Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
If They Were Asked, 77% Of Customers Would Most Likely Submit A Review
More than a 35% would leave a review to notify others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
70% Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two thirds of companies have excellent and awesome scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
Due To The Fact That They Want To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Review websites are locations that customers go to get the truth about a item, business or service . Due to the fact that they have actually already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Reviews Published On Twitter Can Help Increase Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Since the vast bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well generally prosper, review websites help ensure of that.
Source: Statuslabs
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as suggestions from loved ones.
Source: Brightlocal