88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not impact simply the clients. Potential team members likewise take a look at rankings and read reviews.

Source: Deloitte

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

The Majority Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

89% Of Buyers Choose To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and great ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If A Company Deals With Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients well generally succeed, review websites help make sure of that.

Source: Statuslabs

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The better other users describe your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs