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70% Of Customers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
15% Of Customers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of prospective customers will not even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5% Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista