Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers