89% Of Shoppers Choose To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, customers choose to read reviews on their smart phones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Posted On Twitter Can Improve Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews remain without a response. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would do it to notify others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

Many Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Users Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone