73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of customers state written reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Just 6% Of Customers Don't Trust Client Reviews At All

According to customer review statistics, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

83% Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

72% Of Clients Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of companies have good and outstanding ratings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

83% Of All Younger Buyers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista