83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are much more likely to employ an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as guidance from loved ones.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Practically a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the huge bulk of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center