Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation does not impact just the customers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

The Typical Review Word Count Has Become 65% Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores data, we learnt that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center