89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Leave A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

70 Percent Of Consumers Choose To Discover A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a response. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks