54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible clients won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service

This stat is one of numerous that show the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with a best five star score.

Source: Brightlocal

Just 6 Percent Of Customers Don't Rely On Client Reviews At All

According to customer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat customers honorably normally flourish, review websites help make certain of that.

Source: Statuslabs

95% Of Unhappy Customers Will Go Back To A Company If A Company Takes Care Of Issues Quickly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

The Average Review Length Has Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

The Majority Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a doctor.

Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

70% Of Consumers Prefer To Discover A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs