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More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
89% Of Individuals Like To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a huge effect on their decision when clients have to select a service provider.
Source: DemandGenReport
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
83% Of All Younger Consumers Were Asked To Post A Review Recently
Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all customers to give a review on their company.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal