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53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
15 Percent Of Users Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of prospective consumers will not even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when customers have to choose a service provider.
Source: DemandGenReport
Clients Could Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
95% Of Disappointed Clients Will Go Back To A Business If A Company Deals With Problems Rapidly And Effectively
Consumers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
83% Of All Younger Consumers Were Asked To Give A Review Recently
Of those invited, 80% of clients did leave a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone