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77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
89% Of Shoppers Like To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
More Than Half Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are surprisingly the more opinionated ones.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Since They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.
Review sites are locations that customers go to get the facts about a item, business or service . Users come since they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
70 Percent Of Consumers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers