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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Since They Desire To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Go To Review Sites.
Review websites are locations that customers go to get the truth about a product, business or service . Since they have currently formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now know why customer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
89% Of Clients Like To Read Reviews Using Their Smart Devices
Be it via an app or a mobile internet browser, customers choose to read reviews on their mobile phones.
Source: Statista
95% Of Unhappy Clients Will Go Back To A Company If A Business Makes An Effort To Solve Issues Rapidly And Efficiently
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday