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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your clients establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to invest more cash with a company.
Source: Statuslabs
89% Of Consumers Read A Businesses Replies To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to consumer review stats, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually use them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals know the value of being informed. User-generated material has an unassailable effect on customers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
70% Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs