Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably normally succeed, review sites help ensure of that.

Source: Statuslabs

If A Company Handles Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business

Clients do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Help Grow Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

89% Of Individuals Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, consumers choose to read reviews on their phones.

Source: Statista

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now know why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no way around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your clients develops trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and awesome ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal