More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Customers Read A Companies Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need client reviews. There's no way around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly typically flourish, review websites help ensure of that.

Source: Statuslabs

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a service provider.

Source: DemandGenReport

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million customers visit Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider