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The Average Review Word Count Has Actually Become 65% Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers need to pick a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the large bulk of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and rating statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very often'.
Source: Trust You
People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as advice from family and friends.
Source: Brightlocal
15 Percent Of Customers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
77% Of Consumers Would Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation
This stat is one of numerous that show the importance of online scores. Now that news of client satisfaction travels this fast, keeping your clients happy is more important than ever.
57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with an ideal five star score.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal