91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have great and awesome ratings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Post A Review

More than a 35% would do it to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to pay attention to consumers' recommendations online.

Source: Statuslabs

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

95% Of Dissatisfied Clients Will Go Back To A Business If A Company Makes An Effort To Fix Issues Quickly And Effectively

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Younger Consumers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal