Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

74% Of Local Businesses Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings stats, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Since They Want To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two thirds of businesses have great and awesome rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business By Means Of Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a medical professional.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs