Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the same weight as recommendations from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp monthly. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

15% Of People Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%

User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews remain without a response. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, customers choose to read reviews on their mobile phones.

Source: Statista

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers need to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

70 Percent Of Customers Prefer To Discover A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs