49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select an attorney or a medical professional.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably usually succeed, review websites help make sure of that.

Source: Statuslabs

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your customers creates trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would post a review to notify others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone