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90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Normally, 142 million customers visit Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your customers develops trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, customers who feel this way are happy to invest more money with a company.
Source: Statuslabs
Reviews Posted On Twitter Can Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
74 Percent Of Local Companies Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online ratings statistics, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing preferences.
According to social reviews data, Facebook affects over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company
This stat is among numerous that show the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with a perfect five star score.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of consumer reviews go on without a response. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and score data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers