91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Unsatisfied Customers Will Go Back To A Business If A Company Takes Care Of Problems Quickly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to pay attention to consumers' recommendations online.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to client review stats, a massive 19% of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

89% Of Customers Browse A Companies Responses To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

15% Of Users Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra